A few brands we trust
What We Stand For
Purpose Before Profit
We keep our process simple, our designs meaningful, and our mission clear: create products that stand for something.
Community Matters
We make gear for the people who build, support, and grow their hometowns—from volunteers to small-town heroes.
Grit Over Glam
We believe in showing up, getting your hands dirty, and doing the job right—whether it’s on a farm, in a shop, or serving your community.
Wear your roots
Wear Your Roots, Share Your Story
Every hat tells a story—of hometown pride, quiet grit, and the folks who shaped you. Whether you’re shopping for yourself, your crew, or your cause, you’re not just buying a hat. You’re backing a mission to keep small-town values alive and well.
Lets get social
Sale price
$25.00 USD
Regular price
$30.00 USD
